Digital Library on Green Mobility


Is Caring About the Environment Enough for Sustainable Mobility? An Exploratory Case Study From South Tyrol (Italy)

Publication Year: 2020

Author(s): Isetti G, Ferraretto V, Stawinoga AE, Gruber M, DellaValle N


Sustainable mobility has a positive impact on quality of life, in both urban and rural contexts. Policies aimed at promoting greener travel behaviors 'at European, as well as at state and regional level' require a deep knowledge of differing mobility cultures across European regions. In order to better understand the relationship between the (stated) propensity towards sustainability, reported mobility patterns and users' lifestyles in rural areas, an exploratory study was conducted in South Tyrol, a rural region in Northern Italy that strives to become a model region for sustainable alpine mobility by 2030. More specifically, an online survey on sustainable mobility was administered to the inhabitants, exploring motivations, preferred incentives and drivers that may lead towards the adoption of sustainable mobility solutions (with a focus on e-mobility). By analyzing how pro-environmental self-identity interacts with consumers' heterogeneity, results show that heterogeneity exists in the individual pro-environmental identity measure.

Source of Publication: Transportation Research Interdisciplinary Perspectives

Vol/Issue: 6(100148): 10pp.

DOI No.: DOI: 10.1016/j.trip.2020.100148

Country: Italy

Publisher/Organisation: Elsevier Ltd

Rights: CC BY-NC-ND license (


Theme: Sustainable transportation | Subtheme: Shared mobility

Related Documents

Research Papers/Articles


Battery models have gained great importance in recent years, thanks to the increasingly massiv... Read More

Research Papers/Articles


The diffusion of electric vehicles in Italy has started but some complications weight its spre... Read More

Research Papers/Articles


This paper assesses how policy shaped the development of electric mobility in three countries,... Read More