Abstract:

Changing mobility patterns can be rough. But there is ways to get even the car lovers on board. This training document identifies key elements of an Awareness and Behaviour Change (ABC) strategy and provides decision-makers, technical staff, consultants and experts as well as individuals with essential tools to implement their sustainable policies by helping them in promoting eco-friendly mobility and getting people on board. The updated version has broadened its scope to a more ambitious, policy-change aim and has revised many of its recommendations from ten years ago.