Abstract:

The future of mobility is just around the corner, and Door to Downtown is an excellent example of how communities can prepare for that future today, while avoiding expensive investments that may well be outdated long before the end of their useful life. Door-to-Downtown was created as a true public-private partnership and offered local residents the opportunity to travel to and from downtown using door-to-door mobility services at a price that is competitive with driving and parking their personal vehicle. The lessons learned will be invaluable when designing future mobility programs that aim to serve ever-larger customer segments.