Digital Library on Green Mobility

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The Road Ahead for E-mobility

How OEMs can win consumers and achieve mass-market EV adoption

Publication Year: 2020

Author(s): Tschiesner A, Heuss R, Hensley R, Wu T, Schaufuss P, Hertzke P, Knupfer Stefan M, Gersdorf T

Abstract:

While electrification represents the biggest technological development in automotive power trains in decades, there is still significant uncertainty as to when large-scale adoption of electric vehicles (EVs) will occur. The working definition of an EV is a light vehicle with an electric power train. The two most relevant segments of EVs – which are the focus of this report – are battery-powered electric vehicles (BEVs) and plug-in hybrid electric vehicles (PHEVs). There is currently a lack of systematic and fact-based investigation of e-mobility industry dynamics which is necessary to understand (i) what is still holding back the mass-market adoption of EVs and (ii) what is required to finally become mainstream. The key insights yielded from the research and analyses are explained in more detail in this report. 

Publisher/Organisation: McKinsey & Company

Rights: McKinsey & Company

URL:
https://indiasmartgrid.org/reports/18.%20The%20Road%20Ahead%20for%20e-Mobility.pdf

Theme: Vehicle Technology | Subtheme: Electric vehicles

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