Abstract:

Electric mobility (e-mobility) is currently an intensively discussed topic in research and business practice. From the point of view of new service development (NSD), creating service systems in an integrated way represents a major challenge: complexity emerges as a key characteristic from the ecosystem setup, mainly caused by the need for cross-company collaboration and the development of combined solutions (physical products, software, services). This article is based upon the hypothesis that existing NSD models and practices are not sufficiently applicable to this kind of innovation environments and thus need to be adapted and modified. The aim is to make the initial steps towards an agile reference model for NSD. The conceptual considerations for an agile NSD reference model aim to combine the structured and detailed nature of engineering approaches without over-formalizing the NSD process. The presented agile NSD approach is an innovative first step to enhance more traditional models so that they can be adapted in more complex service system fields.