Abstract:

This report examines five critical challenges that must be overcome to accelerate the pace of EV adoption. The study combines opinion research and economic modelling to examine how consumers, fleet managers and the automotive industry view the future of fully electric vehicles (EVs) across eight of the world’s most important EV markets based on size, growth potential and maturity: China, France, Germany, India, Japan, Norway, the United Kingdom and the United States.This study examines five ‘critical challenges’ to growth in the EV market and identifies the ‘tipping points’ that, if overcome, could drive mainstream adoption. It also highlights the market opportunity for the automotive industry in meeting them.