Abstract:

Pakistan's government has been pushing for electric vehicle adoption to decrease energy consumption and pollution. Accepting large numbers of electric vehicles will undoubtedly help ease essential issues such as carbon pollution and fuel reliance and improve economic success. Pakistan is now considering switching from non-Electric vehicles to electric vehicles (EVs) despite numerous cross-sectoral and multifaceted roadblocks. The theory of planned behavior (TPB) model was utilized in this study to construct a model of purchase intention impact mechanism for electric vehicles (EVs). It considered consumer attitude (AT) and subjective norms (SN), cognitive states (CS), product perception (PA), perceived behavioral control (PBC), non-monetary incentive policy (NMIP), as well as monetary policy (MIP). In Pakistan, a questionnaire was administered to potential customers. A total of 511 valid survey responses were collected. The factors affecting EV buying intent were examined by Structural equation modeling (SEM) using SPSS AMOS. According to the results, no factors tested negative, and most of the factors significantly benefited consumers' intent to buy electric vehicles (EVs). These findings were discussed with policy recommendations and a conclusion.