Abstract:

With the Business Model Canvas for Mobility and Energy Solutions this paper provides an illustrative framework for the business model innovation process for mobility and energy solutions. Which business models create maximum value for customers by leveraging the synergies between electric vehicles, installed batteries, photovoltaic systems, and the power grid? Both the solar power generation and the number of electric vehicles are massively increasing in the forthcoming years and thus they have to be respected as irreversible trends. Assuming that the combination of those technologies through a cooperative energy management approach allows entrepreneurs to make superior value propositions and to generate competitive advantages, a framework is proposed to figure out several business model prototypes. To quickly assess the dynamic behavior and the profitability of those prototypes in an innovation process the framework is complemented by a System Dynamics simulation model. The findings of this paper help entrepreneurs to understand the dynamics of their business models and to assess the created value for customers.