Abstract:

The Northwest Electric Showcase Project is an effort led by Forth. The Pacific Northwest Electric Showcase set out to promote plug-in vehicles to the masses and educate and objectively stimulate electric vehicles sales and accelerate the buying process. This project is  to transform the market from early adoption to early mainstream for PEVs in the Pacific Northwest, putting Oregon and Washington on a sustainable path to increase sales more than tenfold, to at least 15% of all new cars sold by 2025.  This work, sponsored by the US Energy Department, will use a range of strategies to increase consumer awareness of the viability of electric vehicles, including a permanent storefront in Downtown Portland adjacent to the Electric Avenue of the city, several pop-up rides and drive events in Oregon and Washington, and an adaptive digital marketing and media campaign designed to increase awareness and participation for electric vehicles and test drive events.