Abstract:

This book mainly talks about the success story of the StreetScooter, the electric utility vehicle of the Deutsche Post. At the same time, it derives a new management philosophy for the development of innovations, through a radically more efficient re-conception of the development process. Readers are provided with insight into the ingredients for this success, starting with the foundation up to the requirements of a product that had to be brought to market at the lowest cost and in the shortest time possible. This direct to new approaches for the successful management of innovation development.