Abstract:

The Indian government has set an ambitious target for reducing the import of fossil fuels by 10% and introducing an all-electric car fleet by 2030. The Government of India launched the National Electric Mobility Mission Plan (NEMMP) 2020 in 2013 to promote Electric Vehicles (EVs) in India. The Indian government is also working on a scheme by which an electric car can be purchased free of cost: zero down payments, and monthly payments out of savings on the cost of petrol. It is envisaged that sooner or later, e-vehicles will transform the automobile market and provide environmental sustainability to the society. So far, preliminary research has been undertaken on perception of Indian Society on EVs. Based on empirical research, this paper attempts to address the gap. A study was conducted from November 2016 to April 2017 in Delhi-NCR with a sample size of 220 professionals working in manufacturing and service industry to understand the upcoming green transport facilities and their perceived environmental benefits as perceived by the residents of the society. Convenience sampling was used to collect the data. The Study highlighted that the design and utility of the EVs need to be reshaped so that it can compete with the gasoline vehicles in the current environment. The study revealed that infusion of capital support and government subsidies can play a key role in acquiring new customers and establishing the market for EVs in the Indian market.