Abstract:

Electric Mobility is one of the key focus areas to counter India's air pollution and reduce GHG emissions. Faster transition to Electric Mobility will enable India to reach Net Zero target. However, there are varied barriers and challenges that impede the proliferation of electric vehicles, of which limited awareness remains as a major challenge, also communicated during several stakeholder interactions. Educating the customers is the key to increasing awareness and several steps have been taken in this regard such as development of national web portal (e-AMRIT web portal), development of an app (e-AMRIT mobile app) and development of several state level awareness portals (e-VEG, TSEV, EV Jagruthi) etc. Innovation centres for electric mobility in India will help to explain the benefits of EVs while highlighting the line-up of EVs and charging infrastructure currently available. This paper elaborates on how Innovation Centre could be implemented in India in different cities by learning from best example across the globe and across industries. It also specifies roles and responsibilities of several stakeholders to bring such an Innovation Centre into reality and also assesses impact created by it.