Abstract:

The objective of this paper is to examine key factors influencing people’s willingness to use voice assistance in electric cars. First, eight general variables were identified based on the literature review, as well as four demographic variables. These factors were then integrated to construct a hypothetical research model. After that, the authors carried out an empirical study to examine the structural relationships in the model based on the questionnaire survey results (N = 427). The hypothesis testing results indicated that most path relationships among variables were validated. Finally, the authors discussed the research findings and developed corresponding design strategies to enhance user acceptance of in-car voice assistants from designers’ and car enterprises’ viewpoints. This article offers valuable theoretical and practical implications for the development of such technologies.