Abstract:

The emergence of new technology, goods, and business models was aided by government actions to safeguard the environment and firm’s commitments to green corporate social responsibility. Sales of electric vehicles and e-scooters are growing, including increased use of e-scooter sharing services. This study analyses the intention to use electric scooters through an online survey. Based on the technological acceptance model and theory of reasoned action, a set of variables has been incorporated to explore the full context of this innovative technology. The research hypotheses are contrasted through partial least squares structural equation modelling (PLS-SEM). The analysis results reveal perceived value, security, and technophilia as the main determinants of intention to use e-scooters.